Jiří designed the logo of The Foundation for Premature Children and Their Families. We could not decide what the logo should look like. We wanted it to feature the full, albeit long, name of our foundation. As we desired to remain transparent, we were opposed to using any diminutives. Jiří followed the brief and came up not only with a logo but also with an interesting story behind it.
"I admire people who, in these busy and impersonal times, look for ways and means to help individuals and families overlooked by the system and the state. Although graphic design is not my primary activity, I took the brief as a challenge and tried to express the Foundation’s mission artistically. Once again, a high-quality and open brief proved to be a solid basis for work - the story is key and then everything else goes smoothly."
Jiří Janíček
www.janicek-design.cz